Not anymore. This morning the first ShinyArt iPad app went “live” changing the way that audiences consume and contemplate video art, as well as the way in which video artists interact with and think about viewers and their art. That’s a lot for one little app.
What does it do? The ShinyArt iPad app features an exhibit a month that is anchored around a central theme and highlights the work of three-four video artists and experimental filmmakers. “Monsters and Memories” kicks off the app, showcasing the surreality and disorienting work of Nara Denning, Dean Mermell and Katina Bitsicas.
App users not only have access to the artwork, but they can also read the opening “wall text” of the exhibit that suggests ways of thinking about and interpreting the artwork. But it is the voice of the artist that is truly dominant here. In addition to the works, artists have included conversational text about the making of the artwork and its inspiration, as well as technical notes as to its construction. In this way, the app is relevant for a cross-section of viewers, from those seasoned in contemporary art to video art newcomers, and to emerging artists and filmmakers.
If you are not content to just wander through the exhibit on your iPad, you may display it easily on your flat screen via AirPlay (Apple TV), conjuring the ideal ShinyArt experience. Bored with the exhibit? The archives will soon be available for purchase enabling you to choose different exhibitions and cycle through them at your leisure. Finally, the app directs you to the ShinyArt website that enables you to choose individual works to also rent and stream to your flat screen.
Naturally, all of the artists featured on the app receive royalties for their contributions. We are always keen to discover new artists and to uncover new sides of their work by juxtaposing it with other videos in the collection.