With the popularity of services such as Netflix and Hulu, as well as devices as AppleTV and Roku, online video is increasingly becoming part of mainstream media consumption.
ShinyArt takes this trend one step further and applies it to video art. Video art is moving image art that is created by video artists specifically to be shown on video displays.
Because of its technical requirements, video art has not been able to gain the popular appeal of other visual art forms such as painting or sculpture. But with the proliferation of flatscreens in corporate, public and private spaces, ShinyArt plans to use its video art distribution platform to bring video art to mainstream consumers and businesses worldwide.
Uses cases for video art include:
- Create a cutting-edge aesthetic in bars, restaurants, hotels and clubs
- Improve the design in corporate spaces and lobbies
- Draw consumer attention to video ad screens
- Create a unique look to a staged room or property
- Provide a centerpiece to an event or party
- Enhance a room by transforming a large blank screen into a work of art
As part of its launch, ShinyArt is offering video art rental starting at $.99/day. ShinyArt also offers unparallel flexibility as artwork can be rotated on and off screens as often as the customer wants.
Currently ShinyArt hosts work by a group of artists from North America, Europe and South America and is adding new works every day. The video artwork ranges from abstract images to short film to digital images to video dance.
The ShinyArt video art platform is built and hosted by Mobovivo, a leading provider of online video distribution systems.
Kristy Phillips, PhD; CEO/Founder, ShinyArt: “Flatscreens are increasingly part of our every-day experience; they are at home, in offices, in social areas and in public spaces. This creates an enormous opportunity to bring the elegance and thought-provoking nature of video art out from traditional installations and into the space of the greater public.”