In a little over three hours and six minutes video art is going to take one gigantic leap forward.
People who may never walk into galleries – and who may not have a clue as to what video art is – will be forced to see the beauty, the relevance, the edginess and outrageously cool stuff that results when creative people work with moving images.
It’s the YouTube/Guggenheim partnership that I wrote about a while ago; after scouring 23,000 entries, the jury of superstar artists and curators will be releasing the winners in just a few hours, thrusting unknown artists and artwork into the spotlight and guaranteeing them a place in one of the country’s most prestigious museums.
Video art just went mainstream and the results are so varied and so engaging, the most cynical of contemporary art scoffers cannot help but be impressed.
Of course, one gigantic leap for video art also marks a watershed step for ShinyArt. Not only proving lour business model, but also the simple truth that five years from now, video art in our homes and in our public arenas will be a no-brainer. Get out your video/digital cameras world – the revolution is here.