Art collecting, revisited

Firefox is crashing repeatedly this evening. If I lose this post again (for the third time), it will have to wait until tomorrow. Here we go again:

ShinyArt is in deep like with This company recently debuted at TechCrunch Disrupt (ok – that name is awesome, am I right?) in San Fran to some positive reviews (although maybe I am just reading their pr?).  Regardless, without having actually experienced, I can at least say that I am a big fan of their idea which is to use social media outlets to reinvent the way that people traditionally “discover”, experience, and consume art. Kinda like that video art company – y’know, ShinyArt.

I used to think that in the future we would all wear silver lipstick and talk like robots (ok – that was a loooong time ago 🙂 ), but now there are only a couple things about the future of which I am certain: 1. the future is not eons way, but under my nose, and 2. the white-cube paradigm for galleries and museums will change; these outlets for art will be a complement to virtual voyeurism. People will increasingly “discover” and make choices about art online and then visit galleries and museums specifically to see a particular work in the flesh.

The oracle has spoken.

So apparently uses vehicles like Facebook and Twitter to send personalized recommendations of art to members – it is about easy access, easy sharing, and ultimately they hope it will also be about easy purchasing. It’s the electronic equivalent of a collector’s muse – a soft hand that will “guide” you to make the “right” discoveries.  Of course who knows how this will all play out…if the recommendations will be more relevant and intuitive than say, Amazon recommendations. As we used to say in journalism school projects, only time will tell. 🙂      BUT – the idea is a good one and if they don’t do it, someone else will. So we like it, we like it, we really, really like it.


About shinyartshinyart

KKP is CEO and Founder of ShinyArt - a company designed to transform dull HD flat screens into canvases for some of the world’s most compelling moving art. She is also an art historian and adjunct professor at several schools in the Bay Area.
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