I was trying to think of a good assignment for my students that would involve blog posts when I realized that my own blog has been sadly quiet for a couple of days. So here I am – always more fun doing this than coming up with assignments!
So YouTube recently celebrated its five-year anniversary and I find it intriguing (and a little comforting) to note that their very first video was nothing more than a guy (founder of YouTube) and some elephants, along with a brief trunk commentary (“they’re really long!”). YouTube started with THAT and within a year, people were uploading 65,000 videos to the site every day. Today there is 24 hours of video uploaded to the site every minute. Holy cannoli.
It’s not – granted – the ShinyArt model. Naturally our videos are more selective just by virtue of the fact that they are created by working new media artists and go through an approval process before appearing in the roster. Still – there is something awesome in the tale of that growth spurt, and like YouTube, ShinyArt is changing the way that people consume and experience video.
Which brings me to another point about the ShinyArt model. Apparently, small start-ups with low costs and a vision for small incremental scaling are a sign of the new Jerusalem here in Silicon Valley. If you are like me and cannot concentrate on an article that does not have images in it or references to artwork, I apologize for the density of this read.
Let’s just scroll to the bottom….as we do the words “lean” pop off the page…and the bottom line is that the days of throwing VC millions at a semi-baked idea are OVER. The powers that be are talking about low cost start-ups with early results, and a focus on customers and site usage over a focus on investor $$.
All that just to confirm that we are doing the right thing, business-wise. Ok – I promise that I’ll back to the artspeak next post 🙂