We want YOU [insert Uncle Sam poster here]

The College Art Association has recently taken up the ShinyArt cause and is helping to spread our call for artists far and wide! CAA has thousands of members, many of them artists, so I look forward to seeing what opportunities this relationship brings to ShinyArt.

In other news, I have been thinking a lot about the iconic Redwood Room plasma tv displays that help to create a memorable and unique experience for this San Francisco institution. The TVs have been turned vertically to accommodate the artwork which mimics conventional portraiture by portraying well-heeled individuals in anachronistic clothing and hairstyles. Over the course of an evening, they shift positions gradually or convey emotions that hint at complex personalities and histories behind the traditional stiffness of the portrait genre.

A couple of irksome things for me though – the first is that the artist’s name is buried somewhere and is not readily available to inquiring minds like moi. One expects to see an artist’s name at the bottom of a painting; the name of the artist should be equally present on a digital work – perhaps at the end of the video loop. Good lesson for ShinyArt.

The other, pressing issue I think they raise is that the dynamic properties of a flat screen enable one to change content and keep the space fresh with new work. In this case  – and it is not a unique one -the hotel clearly owns the work and therefore does very little to change the content of those screens. Apparently a static image of a Klimt painting sometimes appears, but that cannot compete with actual video art.

Soooo – the moral of the story is this: a rental program for video art content is an antidote to general stasis in any hotel or restaurant. If the object is to stay fresh, current, and hip, then changing artwork  – particularly when it is on a SCREEN – is imperative to the continual engagement of viewers/customers.

I like to go out and be pleasantly surprised by the unexpected things I see, and the unexpected places that I find expressive art – don’t you??

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About shinyartshinyart

KKP is CEO and Founder of ShinyArt - a company designed to transform dull HD flat screens into canvases for some of the world’s most compelling moving art. She is also an art historian and adjunct professor at several schools in the Bay Area.
This entry was posted in artists, contemporary art, hotel, institutions, restaurant, video art and tagged , , . Bookmark the permalink.

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