A new partnership between YouTube and the Guggenheim Foundation (including ALL of the Guggenheim museums) has sparked a lot of smiles at team ShinyArt – looks like we are not the only ones interested in creating a platform for new ways of experiencing, as well as producing, video art!
Open to anyone with a video camera and a computer, Guggenheim curators will shift through thousands to entries to come up with 20 compelling videos that will play worldwide in all of the Guggenheim museums. The top 200 will be presented online at YouTube Play. Cool, non? So many points of discussion here – what kind of ground will this lay for the intersection of museums and social media tools?
What kinds of roles will museums find themselves playing in virtually “breaking down” the boundaries of their own walls and providing artistic experiences that are interactive with the public (not relying on established or even bone fide artists), and instantly global in scope (rather than the traveling exhibition model). What does this do to the social authority of the museum, and to the kinds of debate their art will create in the public realm?
What it says chiefly to us at ShinyArt is that there is an interest in nurturing and viewing video art from both non-traditional artists and in non-traditional venues. It’s all good!